Vision
To identify, develop and support the definite niche market for organic and softer products in crop protection programmes and general crop protection in South African agriculture.
Mission
To relieve the pressure placed by a rapidly increasing health conscious consumers market on Producers, we intend a paradigm shift towards softer crop protection products, which are to be supplied cost effectively by present support structures.
Background
The company initially started by Dr. Strauss Ferreira in a garage in Stellenbosch with two fungicides a pesticide, one biological product and a sterilant
Manufacturing equipment consisted of four 200 litre plastic drums and a double barrel washing machine. Soon the demand for organic pesticides forced the company to a small building at the AECI complex in Somerset West. After one season this building became too small because of the growing demand in organic pesticides and the company moved to a larger building on the same complex.
At present the company has twenty four products consisting of fungicides, pesticides, weed-killers and adjuvants. Products are formulated and manufactured for the particular needs of South African agricultural scenarios. Situated in the Western Cape Agro-Organics is in close proximity of most crops grown countrywide.