To identify, develop and support the definite niche market for organic and softer products in crop protection programmes and general crop protection in South African agriculture.
To relieve the pressure placed by a rapidly increasing health conscious consumers market on Producers, we intend a paradigm shift towards softer crop protection products, which are to be supplied cost effectively by present support structures.
The company initially started by Dr. Strauss Ferreira in a garage in Stellenbosch with two fungicides a pesticide, one biological product and a sterilant
Manufacturing equipment consisted of four 200 litre plastic drums and a double barrel washing machine. Soon the demand for organic pesticides forced the company to a small building at the AECI complex in Somerset West. After one season this building became too small because of the growing demand in organic pesticides and the company moved to a larger building on the same complex.
At present the company has twenty four products consisting of fungicides, pesticides, weed-killers and adjuvants. Products are formulated and manufactured for the particular needs of South African agricultural scenarios. Situated in the Western Cape Agro-Organics is in close proximity of most crops grown countrywide.